Privacy Policy
Last updated: March 18, 2026L.L.BEAN respects your privacy and wants you to understand how information may be collected, used, shared, and protected when you visit our store, place an order, contact customer support, create an account, or interact with our website.
This Privacy Policy explains the types of information L.L.BEAN may collect, why that information is used, how payment and order information is handled, and what choices you may have regarding your personal information.
Information We Collect
L.L.BEAN may collect information that you provide directly, information related to your orders, and information collected automatically when you use the website.
The information collected may include:
- Name, email address, shipping address, and billing details
- Order details, purchased items, return or exchange requests, and customer support messages
- Account information, if account features are used
- Payment-related information needed to process transactions
- Device, browser, IP address, pages viewed, referral information, and website activity
- Marketing preferences, including email subscription status
- Information you provide through forms, email, or customer service requests
How We Use Information
L.L.BEAN uses customer information to operate the store, process purchases, communicate with customers, improve the shopping experience, and maintain website security.
Information may be used to:
- Process, confirm, fulfill, and update orders
- Provide customer support for orders, shipping, returns, exchanges, products, and account help
- Send order confirmations, shipping updates, return updates, and service messages
- Respond to questions, requests, or complaints
- Improve website functionality, product presentation, and customer experience
- Detect, prevent, and investigate fraud, security concerns, unauthorized activity, or policy violations
- Send marketing emails when you have subscribed or otherwise provided permission where required
- Comply with applicable obligations and store policy requirements
Order Processing
When you place an order with L.L.BEAN, we use the information you provide to review the order, process payment, prepare shipment, provide tracking updates, support delivery, handle returns or exchanges, and respond to order-related questions.
Order-related communications may include confirmation emails, shipment notices, delivery updates, return instructions, refund updates, and customer service replies. These transactional messages are necessary to complete and support your purchase.
Payment Information
L.L.BEAN accepts payment processing through PayPal, Stripe, and credit card payment options. Payment details may be collected and processed by these payment processors so your order can be authorized, charged, refunded, or reviewed for fraud prevention.
L.L.BEAN may receive limited payment and transaction details, such as payment status, order amount, billing information, and confirmation details needed to process the order and provide customer support.
Please do not send full credit card numbers, passwords, or sensitive payment credentials by email or through customer support messages.
Cookies and Analytics Tracking
L.L.BEAN uses cookies and similar tracking technologies to help the website function, remember preferences, support cart and checkout features, understand how visitors use the site, and improve store performance.
Cookies and analytics tracking may collect information such as browser type, device type, pages visited, time spent on the website, referring pages, clicks, and general usage patterns.
You can usually adjust cookie settings through your browser. If you block or disable certain cookies, some website features may not work properly.
Email Marketing
L.L.BEAN may send marketing emails if you sign up, provide your email for marketing, or otherwise agree to receive promotional messages where required.
Marketing emails may include store updates, product news, promotions, offers, and other shopping-related content. You may unsubscribe from marketing emails by using the unsubscribe link included in the email or by contacting customer support.
Even if you unsubscribe from marketing emails, L.L.BEAN may still send non-promotional messages related to orders, payment, shipping, returns, exchanges, account activity, or customer service requests.
Service Providers
L.L.BEAN may share information with service providers that help operate the store and provide customer service. These providers may support website hosting, payment processing, order fulfillment, shipping support, email delivery, analytics, fraud prevention, customer service, and related store operations.
Service providers are given information as needed to perform their services for L.L.BEAN and are not intended to use customer information for unrelated purposes.
Data Security
L.L.BEAN uses reasonable administrative, technical, and organizational measures designed to help protect customer information from unauthorized access, misuse, loss, alteration, or disclosure.
No website, payment system, email system, or online transmission method can be guaranteed to be completely secure. Please use care when sharing information online and avoid sending sensitive payment information through email.
Data Retention
L.L.BEAN retains customer information for as long as needed to process orders, provide customer support, maintain business records, manage returns or exchanges, prevent fraud, resolve disputes, comply with applicable obligations, and operate the store.
Retention periods may vary depending on the type of information, the reason it was collected, store needs, legal or accounting requirements, and customer requests.
Customer Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information. These rights may include the ability to request access, correction, deletion, restriction, portability, or objection to certain uses of personal information.
You may also be able to opt out of marketing communications or adjust cookie settings through your browser or available website tools.
To submit a privacy-related request, contact L.L.BEAN at [email protected]. We may need to verify your identity before processing certain requests.
Children’s Privacy
L.L.BEAN is not intended for children to use without appropriate permission from a parent or guardian. L.L.BEAN does not knowingly collect personal information from children for the purpose of selling products directly to them.
If you believe a child has provided personal information to L.L.BEAN, please contact us so the request can be reviewed.
International Users
Customers may access L.L.BEAN from different locations. By using the website or placing an order, you understand that your information may be processed, stored, or handled in locations where store operations, payment processing, customer service, or service providers are based.
Privacy rules may vary depending on your location. L.L.BEAN will review privacy requests in a manner consistent with applicable requirements and the information available to process the request.
Policy Updates
L.L.BEAN may update this Privacy Policy from time to time to reflect changes in store practices, website features, service providers, legal requirements, or customer privacy options.
When updates are made, the revised Privacy Policy may be posted on this page with a new “Last updated” date. Please review this page periodically to stay informed.
Contact Us
If you have questions about this Privacy Policy, customer information, email marketing preferences, cookies, or a privacy-related request, please contact L.L.BEAN customer support.
Email: [email protected]
Please include your name, the email address related to your request, and a clear description of how L.L.BEAN can help.